When putting together a blog or any kind of website the design and layout of the pages are crucial to how visitors will react to it. The old saying, “don’t judge a book by it’s cover,” definitely does not apply when it comes to website design. If the design is cluttered or hard to read people will quickly leave it. The graphic elements are key to drawing visitors to the main content. With millions upon millions of websites out there, and with most of them competing for traffic and visitors, how a website is laid out will have a profound effect on whether those visitors decide to return or not.
The layout must be very thought out, each object needs to be carefully placed in such a way that any visitor will be able to quickly and logically find their way around. The first thing that must be considered is contrast, it is mainly the color scheme. The colors that are used should not be too bright and uncomfortable to look at, like fluorescent orange, unless that color is related to your content somehow, use it sparingly. If people are going to be staring at and reading a website for a any amount of time, make it easy for them by choosing colors that are easy on the eyes. How fonts contrast with background colors is also important, make sure the fonts really pop out and are very easy to read. There many excellent resources online to help you chose color schemes that are very complementary and are proven to be effective. My favorite site to use is Color Combos, they have excellent information and examples of color schemes.
The other design elements that are important to web design are repetition, arrangement and position. I believe these three elements are very entwined with each other and none of them can be dismissed or ignored without getting poor results. Repetition throughout a site helps visitors know that they are on the same website as they browse through pages, a sudden change in repetition will not only confuse people it might also give them the impression that the website they are on is a scam. Good repetition can’t be done without strategic arrangement and positioning of the objects that are being repeated. Headers, footers and menus are almost always exactly the same on every page within any given website or blog. It is in those sections where websites are most distinct from one another, that’s where a lot of the branding and uniqueness happen. Making good use of space is also important, leaving space in between objects help alleviate the cluttered look. When positioning objects on the page they should be arranged in such away that they all seem to be connected by invisible lines, this aids in the interconnectivity of all the page elements creating a very aesthetic and unified look.
The following sites are some of my favorites when it comes to good webdesign: