Strategy, Flow, and Journey Maps

There are various types of maps you can create to visual the user’s journey as they use your product. They are also helpful with defining the strategy of the UX process.

Strategy Map and Gantt Chart

Strategy maps and Gantt charts are extremely helpful in visualizing the process design process and the timeline it will be on. This is makes easy for the team to quickly reference and stay on the same page without having to read through tons of documentation.

Strategy Map by Matthew T Rader
Strategy Map by Matthew T Rader
Gantt Chart by Matthew T Rader
Gantt Chart by Matthew T Rader

Journey Map

This is my favorite type of journey map, it visually illustrates all the steps involved in the process while showing which ones are painful and which ones are going well. When I’ve used this type of journey map when presenting to company executives, they were generally very impressed with it and liked how it visually displayed that data that would have taken a lot of talking and slides to explain.

Journey Map by Matthew T Rader
Journey Map by Matthew T Rader
User Journey Map by Matthew T Rader
User Journey Map by Matthew T Rader

User Flow

User flows are similar to journey maps but show a higher level perspective of the process and can show multiple routes the user can take.

User Flow by Matthew T Rader
User Flow by Matthew T Rader

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