Branding & Marketing

Objectification of Women’s Bodies In Advertising Harms Women And Men

September 22, 2013

Objectification of women’s bodies in advertising not only harms women, it also harms men’s ability to connect with women in healthily.

“Life’s Better When We’re Connected” Ad Campaign by Bank of America

April 11, 2013

“Life’s better when we’re connected” ad campaign by Bank of America is a new creative campaign with some great touching commercials.

American Airlines Rebranding Successfully Modernized Their Classic Logo

March 5, 2013

American Airlines rebranding successfully modernized their famous logo into one that moves them forward without forgetting the past.

A Lesson In Brand Loyalty, Maker’s Mark Product Change Backfires

February 19, 2013

Brand loyalty is very sensitive to product changes like the time when Marker’s Mark learned that changes can backfire when not done properly.

The Decline of the Cash Register And The Rise Of The iPod Touch

February 2, 2013

After over a century of use, the cash register is on a decline while Apple is pushing its products such as the iPod Touch to replace it.

Rebranding And Renaming My Photography Company To Be My Name

October 11, 2011

I’m rebranding and renaming my photography company to be my name after getting great advice from a high-end professional photographer.