Objectifying women’s bodies in advertising not only harms women, it also harms men’s ability to relate and connect with women in healthily.
Branding & Marketing
“Life’s better when we’re connected” ad campaign by Bank of America is a new creative campaign with some great touching commercials.
American Airlines rebranding successfully modernized their famous logo into one that moves them forward without forgetting the past.
Brand loyalty is very sensitive to product changes like the time when Marker’s Mark learned that changes can backfire when not done properly.